Privacy Policy — Roofers Xaviour (Xaviour Marketing)
Effective Date: February 27, 2026
Last Updated: February 27, 2026
Roofers Xaviour (“Roofers Xaviour,” “we,” “us,” “our”) is a sub-brand operated by Xaviour Marketing. This Privacy Policy explains how we collect, use, share, and protect personal information when you visit our website, request information, book a call, submit a form, or otherwise interact with us (the “Services”).
Business / Controller: Xaviour Marketing (operating as a sub-brand “Roofers Xaviour”)
Website: [https://roofersxaviour.com]
Business Address: Karachi, Pakistan
Privacy Contact: owais@roofersxaviour.com
1) Information We Collect
We collect information in the following ways:
A) Information you provide to us
- Contact & business info: name, email, phone number, company name, website, location, role/title.
- Inquiry details: anything you type into forms, chat, surveys, onboarding forms, or messages.
- Scheduling info: details you provide when booking a call (availability, notes).
- Client service info (if you become a customer): business details needed to deliver services and reporting.
B) Information collected automatically
When you visit our website, we may automatically collect:
- Device & usage data: IP address, browser/device type, pages viewed, clicks, time on site, referring/exit pages, approximate location (city/region).
- Cookie/pixel data: identifiers stored in cookies or similar technologies for website functionality, analytics, and advertising measurement.
C) Communications and call data
- Email/SMS messages you send us or receive from us.
- Call tracking data, such as call time, duration, and routing.
- Call recordings (if enabled), where permitted by law and with required notice/consent.
D) Payment information
Payments are processed through 2Checkout (payment processor). We generally do not store full payment card details on our servers. We may receive limited transaction information (e.g., payment status, amount, billing name, and other details provided by the processor).
2) How We Use Information
We use personal information to:
- Provide the Services you request (respond to inquiries, schedule calls, deliver proposals/services).
- Communicate with you (follow-ups, updates, requested resources).
- Operate and improve our website (analytics, troubleshooting, performance).
- Measure marketing performance and improve ad relevance (conversion tracking, attribution, retargeting).
- Maintain security, prevent fraud/abuse, and protect our rights.
- Comply with legal and accounting obligations.
3) Cookies, Analytics, and Advertising Tracking
We use cookies and similar technologies for:
- Essential site functions (security, basic site operations).
- Analytics (understanding traffic and site performance) using Google Analytics.
- Advertising measurement and retargeting using Meta Pixel and related tools.
Your choices:
- You can adjust cookie settings in your browser (block/delete cookies).
- You can opt out of certain interest-based advertising through platform settings (e.g., Google ad settings and Meta ad preferences).
- If we use a cookie banner/consent tool (recommended), you can manage optional cookies there.
4) How We Share Information
We may share information in these situations:
A) Service providers (processors)
We share information with vendors who help us run our business, such as:
- CRM & automation: GoHighLevel / HighLevel (GHL) (forms, pipeline, automations, messaging)
- Analytics: Google Analytics
- Advertising: Meta (Pixel measurement/retargeting)
- Call tracking/recording providers
- Payment processing: 2Checkout
- Hosting, email delivery, scheduling, and security providers
These providers are permitted to use your information only to perform services for us (subject to their terms).
B) Legal and safety
We may disclose information to comply with law, legal process, or government requests, or to protect rights, safety, and security (including fraud prevention).
C) Business transfers
If Xaviour Marketing is involved in a merger, acquisition, restructuring, or asset sale, information may be transferred as part of that transaction.
5) Call Recording Notice
We may use call tracking and may record calls where permitted by law for quality assurance, training, and accurate record-keeping. If recording is enabled, we will provide notice as required. If you do not want a call recorded, you can request an alternative method of communication (email or message) at owais@roofersxaviour.com.
6) SMS / Email Communications
If you provide your phone number and opt in (where required), we may send SMS messages related to your request (e.g., appointment reminders, follow-ups).
- Email marketing: You can unsubscribe at any time using the link in the email (if included) or by emailing us.
- SMS opt-out: Reply STOP to opt out (where applicable). Message and data rates may apply.
We do not guarantee message delivery due to carrier and device factors.
7) Data Retention
We keep personal information only as long as necessary for the purposes described in this policy, including:
- running our business,
- providing services,
- maintaining records,
- meeting legal/tax obligations,
- resolving disputes, and
- enforcing agreements.
Retention periods vary depending on the type of data and purpose.
8) Security
We use reasonable administrative, technical, and organizational safeguards to protect personal information. However, no online system is 100% secure, and we cannot guarantee absolute security.
9) International Data Transfers
We may process and store information in countries outside your own, including where we or our service providers operate. Where required by law, we take steps intended to ensure appropriate protections for cross-border transfers.
10) Your Privacy Rights and Choices
Depending on where you live, you may have rights to:
- request access to your personal information,
- correct or update it,
- request deletion,
- object to or restrict certain processing,
- withdraw consent (where processing is based on consent).
To make a request, email owais@roofersxaviour.com with the subject: “Privacy Request”.
We may need to verify your identity before completing certain requests.
11) California Notice (CCPA/CPRA)
We do not “sell” personal information for money.
We may share certain data with advertising partners for cross-context behavioral advertising (e.g., retargeting). Where applicable, you may request to opt out by contacting owais@roofersxaviour.com with the subject: “Do Not Share My Personal Information”.
12) Children’s Privacy
Our Services are not directed to children under 13, and we do not knowingly collect personal information from children. If you believe a child has provided information, contact us and we will take appropriate steps to delete it.
13) Third-Party Links
Our website may contain links to third-party sites. We are not responsible for their privacy practices. Please review their privacy policies separately.
14) Changes to This Policy
We may update this Privacy Policy from time to time. We will post the updated version on this page and change the “Last Updated” date above.
15) Contact Us
If you have questions about this Privacy Policy or our privacy practices, contact:
Roofers Xaviour Sub Brand of Xaviour Marketing Agency
Email: owais@roofersxaviour.com